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Reviews and Press

108 Bayard St · Williamsburg, Brooklyn

What People Are Saying

We know we're not selling jeans — we're providing an experience. We want yours to be exceptional from the very start. Here's what the community thinks of FITTED Underground.

Reviews
Highlights

Eric is absolutely awesome! First off, the guy is one of the nicest and most sincere people you'll meet. The custom jeans are perfect — you can tell the construction quality is great. I can't say enough good things.

★★★★★ Jacob G. Google

The most beautiful craftsmanship, denim and personalized experience, right in Brooklyn. Bought this as a gift for my husband and he loves his jeans. And we even got to meet the owner and maker at his shop.

★★★★★ Jean L. Google

Eric is the #1 guy in NYC you should be talking to for anything denim. He put my good friend in a pair of jeans that'll last him his whole life & I have my fitting booked next week.

★★★★★ Joey L. Yelp

I got my super baggy jeans tailored at FITTED this week. They now fit perfectly and are my favorite jeans I own. Really affordable for an extremely professional job. Super fast and friendly service. I will be back!

★★★★★ Rebecca D. Yelp

I now have a pair of jeans that fit exactly the way I want at a price competitive with the most sought-after selvedge brands. There's literally no reason for me to ever buy a pair of jeans elsewhere.

★★★★★ Gabe G. Judge.me

Such an incredible experience designing custom jeans at Fitted. Learning about the denim, selecting all the customizable pieces. I received my jeans two days ago and haven't taken them off!

★★★★★ Isabella B. Judge.me
Press
Article
Rivet Magazine
FITTED Underground: Made in NY
The leading denim industry publication profiles Eric Steffen's journey from finance to building NYC's premier custom denim workshop from scratch.
Article
Gear Patrol
FITTED Underground's First RTW Collection
Gear Patrol spotlights FITTED's debut ready-to-wear line — 8 styles of NYC-made jeans in premium fabrics with pure brass hardware.
Interview
NESS · Substack
Eric Steffen on Slow Progress & Iterative Creativity
A long-form conversation on building FITTED over a decade, finding the conditions for great creative work, and why craft is a long game.
Community
Reddit · r/rawdenim
Don't Sleep on FITTED Underground
The raw denim community weighs in — an organic thread of real enthusiasts sharing their experiences with the brand and products.
Crafted — Raw and Refined
YouTube
Raw and Refined
Crafted
A short film portrait of FITTED Underground — the craft, the workshop, and the story behind making the best-fitting jeans in Brooklyn.
I Visited A RAW DENIM Manufacturer In NEW YORK
YouTube
Alejandro Jomar
I Visited a RAW DENIM Manufacturer in New York!
A denim enthusiast visits the Brooklyn workshop and calls FITTED "a seedling of the Made in America resurgence" — from showroom to bespoke fitting.
Full Denim Jean-Making Process
YouTube
theAuteur · by Dasoni
Full Denim Jean-Making Process by Eric Steffen
A cinematic tribute to the craft — from raw fabric to finished garment, produced by a Brooklyn creative studio.