The Journey RSS

Come celebrate fall, and the return of denim weather, with a Brooklyn Block Party that will include BBQ ribs.

Every pair of FITTED Underground jeans carries more than just fabric and thread: it holds stories. And some of the best stories come from you—real people wearing real denim—and sharing them on Reddit. Over the years, users have posted photos, fade updates, and reflections, and they’ve helped shape what FITTED means to those who care deeply about the brand. 

On August 29, 2025, the U.S. will roll back the de minimis tariff exemption, changing how goods under $800 are taxed at the border. For small businesses like mine, this shift has major implications for costs, pricing, and the future of American manufacturing. Here’s what the change means for me, for you as a consumer, and for the future of slow fashion.

When I was a kid, my dad asked me "Do you know how to climb a mountain?" Today his answer hits like "THIS is how to build a business". Let me explain with three stories from my youth.

The video allowed me to take the next steps. I stopped sewing every pair myself and started leaning into new roles. Here's what you can do to help me keep going.