The Journey

Brooklyn Denim Co. Says Goodbye

Brooklyn Denim Co has been a cornerstone of Williamsburg for 14 years, championing craftsmanship, independent brands, and the culture of raw denim. As the store closes its doors, we reflect on its ...

2025 Year in Review

2025 was a turning point. From unexpected visibility to sustained growth, this was the year the business began its transition from a small craft operation into a proper brand. Here’s a look back—an...

The Story Behind Our Vintage Mossi Indigo Scarves

Our Vintage Mossi Scarves are handwoven and naturally indigo dyed by the Mossi Tribe of Burkina Faso. Each piece was originally crafted from narrow strips of cloth and faded beautifully over decade...

Brooklyn Block Party 2025

Come celebrate fall, and the return of denim weather, with a Brooklyn Block Party that will include BBQ ribs.

FITTED on Reddit

Every pair of FITTED Underground jeans carries more than just fabric and thread: it holds stories. And some of the best stories come from you—real people wearing real denim—and sharing them on Redd...

Celebrating National Tariff Day

On August 29, 2025, the U.S. will roll back the de minimis tariff exemption, changing how goods under $800 are taxed at the border. For small businesses like mine, this shift has major implications...

Climb Your Mountain

When I was a kid, my dad asked me "Do you know how to climb a mountain?" Today his answer hits like "THIS is how to build a business". Let me explain with three stories from my youth.

THAT Video

The video allowed me to take the next steps. I stopped sewing every pair myself and started leaning into new roles. Here's what you can do to help me keep going.

Raw vs. Pre-Distressed Denim: Which is Best?

When it comes to denim, raw and pre-distressed styles offer denim lovers two distinct options. Let’s dive into the differences to help determine which option is best for you.

FITTED at the Finals

Amar’e Stoudemire, former NBA All-Star and long-time client, recently stopped by the FITTED workshop with an exciting vision for a bespoke denim jean + jacket combo. Imagine my surprise when he wor...