The Journey RSS

It took me years to become great at making a pair of jeans. Let's distill that down to 1 minute.

Introducing something .. different. Not a new product, but a new type of product.

Excited to be written up in the leading menswear publication, Gear Patrol. “If you’re unfamiliar with FITTED Underground that’s ok, up until now the custom denim brand has been designed and created exclusively by founder Eric John.”

I’ve been making custom jeans for about a decade now. Just me. Day in, day out. Recently it became clear that it was time to take the next step. So I created a highly curated line of ready to wear jeans that drops … today.

It was all a dream. I was written up in Rivet magazine. "FITTED Underground founder Eric Steffen traded finance for fashion when he set out to make custom jeans in the heart of Brooklyn."