crafted without compromise
We've made jeans the old fashioned way
in our Brooklyn workshop since 2014.
No shortcuts. No outsourcing.
Made by people who care
deeply about craft.
from the founder
"We're proud to be
part of a small community
of makers who are restoring craft
to its rightful place
in America."
-Eric Steffen
Founder / Maker
What Customers Say
5.0 stars across Google, Yelp, and Judge.me
with ~1,000,000 YouTube views
Here's what customers say:
We're not selling jeans.
We're providing an experience.
We want yours to be exceptional from the start.
From our customers
"The most beautiful craftsmanship,
denim and personalized experience,
right here in Brooklyn, NY."
-Jean
"The jeans are perfect —
you can tell the construction
quality is great. I can't say
enough good things."
-Jacob
The best jeans come
from the best system
FITTED Underground was born in 2014
from a simple frustration —
jeans that didn't fit.
Thousands of fittings later
we've developed a 3-Tier System
to make the best fitting jeans in the world.
Raw >>> faded
.
.
Denim is one of those rare things that gets
better with age — great jeans
wear in, not out.
We love denim
Denim University is our open curriculum
made up of over 40 articles
about raw denim.
No paywall.
Just all we know —
laid out for anyone who wants it.
"Denim University is
the most complete online education
about raw denim on the
internet today."
-Luke
Beyond denim
We're deeply passionate about denim,
but we're uncompromising
with our values.
The fashion industry has a
problem. We believe slow fashion —
to make fewer, better things — is the answer.