crafted without compromise
We've made jeans the old fashioned way
in our Brooklyn workshop since 2014.
No shortcuts. No outsourcing.
Made by people who care
deeply about craft.
"We're proud to be part
of a small community of makers
who are restoring craft
to its rightful place
in American fashion."
-Eric Steffen
Founder / Maker
What People Say
5.0 stars across Google, Yelp, and Judge.me
with nearly 1,000,000 YouTube views
See what the community is saying.
"The most beautiful craftsmanship,
denim and personalized experience,
right here in Brooklyn, NY."
-Jean
"The jeans are perfect —
you can tell the construction
quality is great. I can't say
enough good things."
-Jacob
The best jeans
come from
the best system
FITTED Underground was born in 2014
from a simple frustration:
Jeans that didn't fit.
After ten years
and thousands of fittings
we developed a 3-tier system
to make the best fitting jeans in the world.
Why we love raw denim
.
.
NYC's most knowledgeable
denim shop
Denim University is our free, open curriculum
made up of over 40 articles
covering everything from
history to fit.
No paywall.
Just everything we know.
Laid out for anyone who wants it.
"Denim University is the most complete
online education about raw denim
on the internet — or anywhere
in the world — today."
-Luke
Slow Fashion
We're passionate about denim.
But if you ask what FITTED
is really about,
the answer
is:
It's not about the jeans.
The fashion industry has a
problem. We believe slow fashion —
and the values of slow fashion — is the answer.
New Here?
your first pair
Japanese selvedge denim from Okayama.
Cut and sewn in Brooklyn.
See our introductory offer with
free in-store alterations and free online hems.