Jeans, Fades, and Stories from the Community
Every pair of FITTED Underground jeans has a story to tell, and the best stories come directly from my amazing clients who, on occasion, share their experience on the internet's front page -- Reddit.
Over the years, users have posted photos, fade updates, and reflections, and they’ve helped present the brand to people who have never heard of it before. They're my ambassadors, my brand's authentic voice.
I want to list some of those stories and highlight what I’m learningin the process.
Reddit posts about FITTED Underground
Don’t Sleep On FITTED Underground!
“The attention to detail, the high-quality fabric, the beautiful finishes… I can’t get over all the little special touches — the Brooklyn Bridge button! … the fan-shaped stitches finishing off the inside fly edges!”
Fade Pics – Jay 14, Jay 15, Jay 16:
“I finally have jeans that fit, they’re well made … attention to detail is incredible … I’ve gone back for 2 more, and I love them all.”
“Eric is a great guy who cares about what he does … I really do feel that I got my money’s worth … the number of choices you get is dizzying.”
“Got these from Eric at FITTED Underground. Made with White Oak Cone Mills denim. They are perfect.”
Long-term wear — 4+ years later:
“These are still my favorite.” (Fades, character over time)
How I Use Your Feedback
Hearing your stories does more than flatter—it guides what I do. When I see people loving a certain fabric, cut, or detail, I try to use that to inform new fabric drops, subtle design tweaks, and even what fades or weights to stock more often.
For instance, the consistent feedback on our 11oz and 13oz jeans helped me make the D11 Easy Rider and D13 Standard Issue into foundational products, including our first washed denim.
Join The Conversation
If you’ve got a pair of our jeans, think about sharing the love at Reddit/rawdenim; your experience helps educate others about my brand.
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Post fit pics or fade updates in Reddit’s /r/rawdenim or /r/Selvedge. Include fabric weight, how long you’ve worn them, and any unique details (stitching, hardware).
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Feel free to share “before / after” fits or compare with jeans you used before—helps people understand what you’re getting.
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If you’re unsure how to gather measurements or choose fit, drop a comment, DM, or use my remote fitting process—happy to help.
Thank you!
Hearing what people post is at the heart of what FITTED is about: namely, you. As a brand, we're a guide. As our customer, you're our hero.
Thank you to everyone who’s taken the time to post, share, and help others see what’s possible in small-batch, handcrafted denim.
Despite making jeans for over a decade, we're just getting started.
—Eric