craft without compromise
We've made jeans the old fashioned way
since 2014 in our Brooklyn workshop.
No shortcuts. No outsourcing.
Made by people who care
deeply about craft.
from the founder
"We're on a mission
to restore the soul
of American fashion. —
one stitch at a time."
-Eric Steffen
Founder / Maker
What People Say
5.0 stars across Google, Yelp, and Judge.me
with nearly 1,000,000 YouTube views
See what the community is saying:
From our customers
"The most beautiful craftsmanship,
denim and personalized experience,
right here in Brooklyn, NY."
-Jean
"The jeans are perfect —
you can tell the construction
quality is great. I can't say
enough good things."
-Jacob
The best jeans
come from
the best system
FITTED Underground was born in 2014
from a simple frustration:
Jeans that didn't fit.
After ten years
and thousands of fittings
we developed a 3-tier system
to make the best fitting jeans in the world
Why we love raw denim
.
.
Denim University is our free, open curriculum
made up of over 40 articles
covering everything from
history to fit.
No paywall.
Just everything we know.
Laid out for anyone who wants it.
"Denim University is the most complete
online education about raw denim
on the internet today.
And a pleasure
to read!"
-Luke
Slow Fashion
We're passionate about denim — perhaps
irrationally so. But if you ask what
FITTED is really about, the
honest answer is:
It's not about the jeans.
The fashion industry has a
problem. We believe slow fashion —
to make fewer, better things — is the answer.