Mission, Purpose & Values
A company's mission and values can be guiding lights that reaffirm its purpose, or lofty ideals that are divorced from reality. The only way to make them meaningful is to define them and live them.
- Our purpose is why we exist.
- Our mission Is where we're going.
- Our values are how we'll get there.
These will evolve as we grow. But by writing them out today, we'll develop a company culture we're proud of tomorrow.
PURPOSE
FITTED's purpose is to maximize stakeholder value rather than shareholder value.
We believe this is a subtle but important distinction. It means that we won't place profits before people, and that we will value our customers, employees, shareholders, the environment and our community in order to grow a prospering business and thriving, inclusive community.
MISSION
To create the best fitting, highest quality jeans and clothes in the world, made available to the most number of people who can benefit from them.
VALUES
- Work hard.
- Stay humble.
- Have fun.
- Be kind.
We'll achieve that by taking appropriate risks, treating customers like old friends and valuing diverse opinions and experiences.
The journey begins. Who know where this will lead! But we put one foot in front of the next and keep moving forward.
Onwards!
-Eric
