Photo essay 

I had two goal when I updated my rear pocket design with the "Brooklyn Bridge arcuates". First, identify FITTED Underground as a Brooklyn company; I am a third generation Brooklynite, and the diversity and energy of our borough is a defining feature of my life and my brand. 

Second, I wanted to pay tribute to the denim companies that have come before me. Keeping the tradition of denim-making alive in America is not easy. There are few of us who do it, and I'm proud to do my part to carry this torch.

And for good measure, I included a hidden detail: the rear pocket can be lined with a hidden break that fades in as the roadway of the bridge. Details that emerge over time are what it's all about.

Enjoy!
-Eric

Inspiration

Abstraction

Application

Look closely. That hidden break will fade in nicely. See it?