2021, I’m coming for you.
Next up is a custom belt collaboration with some very skilled, very amazing local makers. Kind of a big deal. More on that soon.
But at the top of my to do list in 2021 is shirting. I started FITTED in 2014, and, after 7 years of exclusively making jeans, it's time to branch out. This has been a long time coming.
I’ve made progress on an Oxford shirt already, but there’s plenty left to do. To give you a peak into the development process, here’s what required before a single pair gets sold...
Shirt Development:
- Design
- Patternmaking
- Samples
- Grading
- Fabric
- Hardware
- Branding
- Customization
- Website
- Marketing
Much of the work is front loaded, so once the initial pattern is developed and graded, making different styles is relatively easy. The plan is for shirts to be all buttoned up by the summer.
In the second half of 2021, it's jackets.
Somewhere along the way, chinos.
By the end of 2021, I hope to have the basic foundation for FITTED's product line of high quality, American made garments wrapped up. Custom jeans, chinos, shirts and jackets.
Can. Not. Wait.