Let me get wonky with you, but for a good cause. I want FITTED to be a different type of company. One that values its employees and customers, as much as its “investors” (that’s just me, by the way), and doesn’t just pay lip service to that idea. CSR will always be part a marketing […]
A company’s mission and values can be guiding lights that reaffirm its purpose, or lofty ideals that are divorced from reality. The only way to make them meaningful is to define them and live them. Our purpose is why we exist. Our mission Is where we’re going. Our values are how we’ll get there. These […]
A couple years in and I need to remind myself how I got to “yes”; how I decided to quit a very good paying job to start a business I knew nothing about. I had entered banking in 2010 after graduate school and, four years on, I was pretty miserable. A lot changes in finance […]
2025 Changed the Trajectory 2025 was a very good year. It started with a viral video. That moment introduced FITTED to a wave of new clients and created momentum I couldn’t have planned for. It turned out to be a real inflection point. I made my first hire in 2024 and my second on January […]
The History Woven Into Every Vintage Mossi Scarf At FITTED, we’ve always believed that great clothing carries a story—and sometimes, the story is as compelling as the product itself. Our Vintage Mossi Scarves are a perfect example: handwoven, naturally indigo dyed, and rich with cultural heritage originating in Burkina Faso in West Africa. These scarves […]
BROOKLYN BLOCK PARTY Sunday October 19th 2-6PM Come celebrate fall, and the return of denim weather, with a Brooklyn Block Party that will include… Please RSVP here!! BBQ ribs from Holy Ground NYC Sample Sale Denim Exchange Live music DETAILS: WHEN: Sunday, October 19th TIME: 2-6pm WHERE: 108 Bayard St., Brooklyn NY 11222 WHO: Bring […]
Jeans, Fades, and Stories from the Community Every pair of FITTED Underground jeans has a story to tell, and the best stories come directly from my amazing clients who, on occasion, share their experience on the internet’s front page — Reddit. Over the years, users have posted photos, fade updates, and reflections, and they’ve helped […]
What the End of the De Minimis Requirement Means for Small Businesses and Consumers On August 29, 2025, the de minimis tariff exemption — which allowed goods under $800 to enter the U.S. tax-free — will be rolled back. The stated goal is to encourage American businesses and consumers to buy more domestic goods. As […]
How to Build a Denim Brand — One Step at a Time By Eric Steffen When I was a kid, my dad took me and my brother for a hike in the White Mountains. During that hike he asked me “Do you know how to climb a mountain?” Today his answer hits like “THIS is […]
A Half Million Views Later By Eric Steffen If you’re reading this, there’s a good chance you found your way to my website by watching “CRAFTED: I Quit My Job in Finance to Make Custom Jeans” on YouTube. And if you haven’t, please check it out here: That video was shot by Max and Lena […]
